Born Lavelle Hall Jr. Midwest Rico is one of BMB Records’ most diverse talents. The upbeat singer, songwriter, rapper fits firmly in the music industry with easy to relate to lyrics, versatile music catalogue and positive personality. As his name grew around the Detroit area, his contagious energy and interactive stage set landed him opening act performances with top industry artists Gucci Mane, Kid Ink, Dom Kennedy, Curren$y, Mellow High, and Machine Gun Kelly. As an independent artist, top city promoters seek him not only because of his talent but also because of his loyal fan base. The world is about to witness the coming of one of the Motor City’s most diverse and well-rounded talents.